Social media has become an effective platform for marketing. Many small enterprises have gained momentum and success by using the right strategies on social media like Instagram, Facebook, and Twitter. Instagram is especially useful in promoting your content as there are different types of ad options, even story ads too. There has been a spike in sales for brands that have been using this feature for the promotion of their brands. This articles will show you to grow your business with Instagram ads. Here is how your account and business will grow if you start using the story ads promotional feature on Instagram:
1. Story Ads
One edge that story ads give your brand is the fact that you can now unveil even more to your audience. They will be able to look at the pictures and videos that you can especially curate to gain interest. As long as you can put out content which is attention grasping and interesting, you can rest assured that people are interested. These small story ads will increase traffic and brand engagement over time.
2. Immersive Experience
Lately, people realize that they get more engagement when they are providing consumers with an immersive experience. Content that speaks to the customers is bound to gain traffic that is good for your enterprise. When story ads show up in Instagrammers feeds, they feel more connected, and they are bound to look at your ad instead of scrolling past it. This means that you have the chance to be as unique and indulgent with your advertisement as possible.
3. 3-Frame Strategy
The story ads allow creators to use up to 3-frames which means that there is no need to rely on one photo or video which users might not feel engaged with. You can share more when you are using this specific feature for sponsored videos. In other words, you can trim your content in a way that mainly explains the essence of your brand. Small business owners have noticed that their sales boosted after using the Instagram story ads.
4. Maximum Traffic
Instagram story ads also help you in reaching out to the maximum number of people who will view your story in their feed. You have the chance to reach out to the clients based on the kind of content they are looking for which naturally means they will be compelled to seek out your brand.
And finally, the purpose of Instagram story ads is to increase the conversion level. If you are an entrepreneur, you know that it is not just about gaining traffic but also converting viewers into consumers. This is now possible through this story ad feature on Instagram by tactically posing content like live videos instead of graphic videos.
All of these simple things that are possible with Instagram ads have turned many local businesses into a success story. By reaching out viewers on a local level, you can see the response and improvise your content based on that. In short, this new feature is everything you could hope for when it comes to advertising your brand.